You’ve probably noticed canned RTD cocktails like espresso martinis popping up...

https://shanessuperword.wpsuo.com/why-do-retailers-think-canned-cocktails-are-a-staple-now

You’ve probably noticed canned RTD cocktails like espresso martinis popping up right next to craft beer on the shelves. It’s no accident—retailers are tapping into how folks bring these drinks to tailgates and backyard BBQs for convenience and flavor