Why does the unpredictable feel so good? Structured uncertainty isn’t an...

https://casinocrowd.com/the-architecture-of-choice-why-we-crave-controlled-participation/

Why does the unpredictable feel so good? Structured uncertainty isn’t an accident. Apps tap into immediate feedback loops to win the attention economy, keeping us hooked on the next win. It is a subtle tug-of-war between our brains and modern design.