When search becomes conversational, old negative stories often crawl back to...

https://seo.edu.rs/blog/financial-advisor-reputation-how-to-handle-outdated-forum-posts-in-the-age-of-ai-10949

When search becomes conversational, old negative stories often crawl back to the surface. AI assistants now synthesize web results into direct answers, which frequently elevates outdated or irrelevant criticism