When negative content hits your search results or social feeds, your instinct...

https://www.tumblr.com/profoundnightmaredominion/811898076360032256/how-to-explain-outdated-online-content-without

When negative content hits your search results or social feeds, your instinct might be to fire back. Don't. Reacting in the heat of the moment often inflates a minor issue into a brand-damaging crisis that eats into your revenue and erodes customer trust