When a reputation crisis hits, your first instinct is to panic, but a reactive...

https://www.booknose.win/when-harmful-content-hits-your-brand-the-worst-move-is-a-panicked-reaction

When a reputation crisis hits, your first instinct is to panic, but a reactive outburst often causes more damage. Harmful content online is a serious risk because it silently drives up your customer acquisition costs as prospects lose trust