Trying to bury negative news by pushing it down with new content is like...

https://wiki-site.win/index.php/What_Does_an_Online_Reputation_%22Fresh_Start%22_Actually_Look_Like%3F

Trying to bury negative news by pushing it down with new content is like putting a bandage on a broken bone. Suppression is just a game of whack-a-mole that leaves the original damage lurking on page two or three