The campaign states it is not connected to a particular sect, encouraging people to consider Jesus through a general

https://www.prnewswire.com/news-releases/love-hope-and-action-on-display-at-he-gets-us-presents-jon-batistes-love-riot-festival-302371913.html

The campaign states it is not connected to a particular sect, encouraging people to consider Jesus through a general, open message.