Set shared goals with your Google Ads agency before campaigns start. Make sure...

https://www.zekagraphic.com/how-to-get-the-most-from-a-google-ads-agency

Set shared goals with your Google Ads agency before campaigns start. Make sure tracking works before you spend, and agree on what counts as a good lead. Review lead quality together, then test one change at a time so you can see what improves results.