Search is shifting from blue links to agent-first discovery. AI assistants like...

https://www.emergbook.win/traditional-search-is-dying-as-users-rely-on-ai-assistants-like-chatgpt-for

Search is shifting from blue links to agent-first discovery. AI assistants like ChatGPT now synthesize information to deliver direct answers to user queries. To remain visible, SEO teams must embrace AEO to ensure their content fuels these results