Rank tracking is dead. With AI Overviews, EU brands are seeing a 30% CTR drop...

https://www.adirs-bookmarks.win/rank-tracking-is-failing-ai-overviews-caused-a-30-ctr-drop-in-europe-spiking

Rank tracking is dead. With AI Overviews, EU brands are seeing a 30% CTR drop as users get answers without ever clicking through. We are in a zero-click reality. Stop paying for stale, late monthly reports