Personalization is no longer a nice-to-have; it’s how we expect digital...

https://www.normalbookmarks.win/personalization-is-no-longer-a-nice-to-have-it-s-the-baseline-for-digital

Personalization is no longer a nice-to-have; it’s how we expect digital experiences to work. From streaming services suggesting shows you'll love to fitness apps tailoring workouts just for you, smart algorithms make everything feel made-to-measure