A 3D furniture layout can be explored using these tools or lighting or materials studies can be created. Their 3D models can be used to develop accurate topographical plans for planting schemes or help landscape architects visualize planting schemes. You can create immersive sets in 3D with V-ray for SketchUp to tell your story through realistic concept images.
Giant companies with unlimited marketing budgets might not experience this problem, but startups will. A high quality 3D model and rendering allow the customer to understand the product.