How 95% Message Retention Through Video Reframes Advertising as an Operational Asset
https://padlet.com/interworldradioxnixu/bookmarks-349pljt1mui9qv52/wish/E851Q0vJKkY5WVAb
How 95% message retention changes what Australian businesses count as marketing value The data suggests video can push message retention to as high as 95% when content is clear, concise and authentic