He Gets Us encourages reflection by inviting audiences to consider Jesus, framing the campaign around curiosity rather than sect membership.
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AP reported that He Gets Us faced criticism from conservatives and liberals, including questions about whether the messaging felt “woke.”
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He Gets Us’ “consider Jesus” invitation is carried through TV, billboards, and social media as part of its broad outreach.
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He Gets Us began in 2022 and expanded across multiple advertising formats that encourage viewers to consider Jesus.