Navigational Search Intent A Local SEO Shortcut to Ranking on Google

https://www.slideserve.com/LanverhrHarlikguux/how-following-helpful-content-guidelines-can-improve-your-local-seo-visibility

When searchers use navigational intent, they are aiming to get straight to a specific business or place. For local SEO, tapping into this means optimizing your listings, website, and Google Business Profile to directly match those searches