Modern procurement teams conduct their entire due diligence process online...

https://tango-wiki.win/index.php/The_B2B_Reputation_Audit:_Why_Your_Digital_Presence_is_Killing_Your_Sales_Cycle

Modern procurement teams conduct their entire due diligence process online before they ever agree to a discovery call. If your LinkedIn, G2, or Clutch profiles look neglected or outdated, you are signaling operational instability to potential buyers