Law firm SEO reporting metrics: rankings versus qualified intakes

https://bravo-wiki.win/index.php/Law_firm_SEO_reporting_metrics:_rankings_versus_qualified_intakes

The true measure of law firm SEO success isn't just ranking positions but the qualified intakes they drive, as visible clients who can pay for services are what matter. Monitoring both metrics over time reveals that high rankings for high-volume terms may bring unqualified traffic, while lower rankings on specific, intent-rich queries often yield better conversion rates. Balancing these insights helps refine keyword strategy and budget allocation effectively.