Europe’s new SEO founders are builder-operators who treat search like a...

https://wiki-planet.win/index.php/How_to_Set_Expectations_for_a_Research-Led_SEO_Engagement:_Moving_Past_the_Pitch_Deck

Europe’s new SEO founders are builder-operators who treat search like a software problem. By prioritizing proprietary tools and raw research over fluff, they’re changing how clients vet agencies. Stop buying empty promises and start hiring for output.