Ecommerce marketing works best as a connected system: each channel should...

https://www.slideserve.com/richard_russell21/how-to-create-focused-collection-pages-for-shopper-intent

Ecommerce marketing works best as a connected system: each channel should support the next sale, not just win a click. The article shows how to track AOV and CAC together, and how WhatsApp and Slack connections can help teams act on customer signals.