Agree on goals with your Google Ads agency. Set up tracking before spend rises....

https://www.deltabookmarks.win/better-google-ads-results-start-with-shared-goals-and-clear-roles-set-up

Agree on goals with your Google Ads agency. Set up tracking before spend rises. Check whether leads are qualified, not just plentiful. Test one change at a time across keywords, ads, and pages