1. Look, I’ve been running video campaigns for my e-commerce clients, but between you and me, measuring exact ROI still feels like chasing a ghost. Has anyone cracked the code on connecting video views to actual sales conversions reliably?

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1. Look, I’ve been running video campaigns for my e-commerce clients, but between you and me, measuring exact ROI still feels like chasing a ghost. Has anyone cracked the code on connecting video views to actual sales conversions reliably? 2